Dale Bruder, Dynamic Strategist strategy@dalebruder.com
(520) 331-1956 PO Box 31897, Tucson, AZ 85751
Dale Bruder's Strategic Planning Series
PEST Exercise - Identify the Political, Economical,
Social, & Technological criteria affecting the enterprise you are in
PEST Exercise
Use the lists adjacent to each quadrant and layout the political,
economic, social, technological assessment of the market, including competitors,
from the standpoint of a particular proposition or a businessl. Bring the
PEST exercise to Dale Bruder
of www.dalebruder.com to take your
idea, plan or enterprise through to the next levels.
home
economy economic trends
TECHNOLOGICAL
Economic
Criteria Examples
Political
Criteria Examples
Social
Criteria Examples
Technological Criteria Examples
taxation
specific to product/services seasonality issues
overseas
economics general taxation
international
legislation
regulatory
bodies and processes government policies
market/trade
cycles specific industry factors market routes trends
government
term and change trading policies
ecological/
environmental current legislation future legislation
distribution
trends customer /end user drivers
funding,
grants and initiatives home market pressure groups international pressure groups
wars and conflicts
interest/exchange
rates
international
trade and monatary issues
competing
technology development research funding associated/dependent technologies replacement
technology solutions maturity of technology manufacturing maturity/capacity
information & communications
consumer
buying mechanisms/technology technology access, licencing, patents
technology
legislation intellectual prperty issues global communications
lifestyle
trends demographics media views
consumer
attitudes and opinions law changes affecting social factors brand, company.
technology image consumer buying patterns
fashion
& role models major events & influences buying access & trends
ethic/reliious
factors advertising & publicity ethical issues
