Aggressive new enterprises and competitors
are vitalizing with action plans to take away your market share right now…
What are you going to do?
Competition is a rivalry to capture a customer or market. It's the drive of business, the energy, the juice. If it's missing then all that exists is hope.
Business intelligence is the aggressive but legal practice of gathering information about your competitors that will allow you to sprint for a larger market share with targeted tactical and strategic actions .
Business is always about action. Action is being alert, aware and able to move quickly to respond to the changing market landscape. Start today.
THE BUSINESS OF BUSINESS INTELLIGENCE
Businesses of all sizes are facing escalating challenges. Although these challenges are being compounded by today's difficult economic environment, they go beyond the problems caused by the financial crisis. They also include competitive, organizational and technical challenges.
Globalization and eCommerce have lowered barriers to entry in nearly every industry and reshaped the competitive landscape in almost every market.
Increasingly dispersed operations are redefining the workplace and demanding new ways for people to communicate and collaborate internally and externally.
These macro-market trends are making it more important than ever before for corporate executives and end users to have the ability to access critical information to make more effective business decisions. External and internal business intelligence contributes to good decisioning.
Yet, in too many cases, corporate executives and end users still view information technology and enterprise applications as an obstacle to success rather than a key enabler of operational efficiency.
Traditional business intelligence systems were designed for highly centralized work environments with very structured information requirements and significant customization requirements. While there is still a place for these traditional systems in some situations, it is becoming imperative that key performance indicators (KPI's) and other essential corporate data be readily available to people throughout the organization so they can act on it quickly and effectively. Ready to go? Start now.
Internal and External Business Intelligence
Exploring your competition is a required business activity in this time. New competitors are entering the market both near and far with fresh offers. Newly aggressive competitors are ramping up to expand market share up or down their historical targets.
Those who fail to have open eyes and ears fall into the dilemma of : either protect margins and concede market share to competitors or protect market share at the expense of margins. Both will weaken your enterprise and are good strategies to force your competitors into.
Examining your own enterprise from a distance is a valuable use of business intelligence techniques. By getting a perspective of your company from the outside it becomes clear to see what your competitors see, even where they're looking for new markets.
Look Before You Leap
Conducting a business intelligence project before embarking on a new business initiative, be it launching a new product or service, reaching for a new market segment or identifying the needs of your existing market share is an enterprise investment.
The analysis of well researched business intelligence will provide a depth of knowledge needed to make good business decisions. Tactical and strategic choices can be made, resources committed and progress tracked based on the business decisions.
The Human Factor
There are two main sources where information can be accessed; human-source information and the internet.
The human factor is very important. Business intelligence can't be reduced to a spreadsheet. Internet information requires filters to separate the vaporware, innuendo and PR from solid data.
Enterprise leaders, economic development bureaucrats and industry experts can be accessed at conferences, industry sector events, by phone and on the golf course where they are more then willing to talk. Human-source information is immediate and an astute listener can plum the depths of a subject quickly.
In this course you will conduct a project using strategies to overcome access barriers. You'll identify sources and access information using proven techniques.
The internet does have value. Company home pages are particularly revealing. It's the billboard, the first page the browser brings up and the one opportunity to hook attention. Enter with open eyes and alert ears.
Search engines like excite, altavista and metacrawler provides varied data, even at different times of the day. Subscription based search engines firstcall, profound and dialogweb provides access to reports, papers and databases unavailable in free searches.
Your digital and flesh social and professional networks are deep sources.
Gathering information is easy compared to the analysis. A well researched report has no power without analysis.
A SWOT preliminary analysis starts the process. Identify threats and opportunities early. Cost benchmarking, time lining business processes, manager profiles, bellwether events versus blips and predator identification require revisiting the integrity of the information.
At Dale Bruder's Enterprise Prosperity Series we include the Dynamic Strategy (DS) assessment that represents the present in four quadrants. DS can be applied internally and externally.
The best analysis applies disciplined critical thinking skills. An industry or a business that is at the cusp of a Moment of Change must rely on more than gut feelings, late night visions or blue sky dreams. Extrapolation based on hope is Las Vegas odds.
Positioning an enterprise, be it retail, professional, manufacturing or high tech requires taking advantage of the current economic and market realities. Conducting a business intelligence project is the first step in developing a pragmatic action plan. Following through , adjusting the course and pursing targets are the actions of an enterprise leader.
This is preparing to win market share.
BUSINESS INTELLIGENCE SEMINAR
Start now and leap ahead of your competition.
Self Paced Project
Three Levels of Participation:
$99 online access, individual project
$299 online access, individual project with support throughout
$899 online access, individual project with support throughout and 90 day Results Oriented Follow Up Action Management Coaching - Best Value- a $300 savings.
This work is the first step in positioning your enterprise, be it retail, professional, manufacturing or high tech; to take advantage of the economic and market realities of the current business wave
Participants will take away a competitive strategy action plan towards dominating market share.
The strength of the pragmatic application of the action plan depends on the level of depth and support.
Prepare to win market share.
Call 520.331.1956 to reserve a workspace in these Competitive Intelligence offerings
Main Speaking & Seminars Tao Time Blog
All content copyright by Dale Bruder unless attributed to others ©2011
DALE BRUDER DYNAMIC STRATEGIST Communication Links Voice/Text 520.331.1956 strategy@dalebruder.com
1996
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NEWSLETTERS
High value benefits. Click on Vitalizing Enterprises
Chief Strategy Officer Discussion Group on Linkedin. Members are from 3 of the 4 global economic regions.
When you are challenged by the economic, social, cultural and technological push-pull forces and need someone to stand with you, I am ready to be your coach.
520-331-1956
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Ongoing Advise and Consul - The Depth & Span of Mastery Contact Dale Bruder for a beginning consultation
ON LINE COURSES
Business Intelligence Seminar- Primary and Secondary Market Analysis in a New Economic Age
Strategic Planning Series
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